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Ducati Zero

Project developed in collaboration with Ducati Design Studio for the Master in Transportation and Car Design at SPD, Milan

 

The Ducati Zero is a small, light, full electric superbike. Taking into account the design of the contemporary combustion powered Ducati motorbikes we explored a new design direction, focused on the possibilities created by the components of the electric drivetrain. The result is a more minimalistic and smooth approach, with a contrastful two-toned body dividing the sculptural- from the technical parts. The design of the motorbike is inspired by the attack of a snake resulting into an aggressive and forward moving stance. The Zero logo on the side of the bike changes color regarding to the driving mode that is selected, either eco, strada or corsa, proudly presenting the colors of the Italian national flag. The vertical DLR and Zero logo also double as indicator lights. The heart of the Ducati Zero, the electric motor, is displayed through a transparent part in the body. The multilink suspension is fixed on a suspended part of the body and is embraced by the swing arm, making it a compact and integrated solution. Below the white metallic sculptural body there are channels for the airflow of passive cooled batteries.

 

Designers:

Fernando Pastre Fertonani

Bart Heijt

*All products from my portfolio are designed by me and can therefore not be used or copied without permission. All logo’s used in the drawings are used for study purposes or owned by the clients I worked for. All photographs and products I used in the blog are made by other artists, No rights can be derived from the given information on this website. 

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© 2020 by NOI Design Studio

NOI Design Studio
Fernando Pastre Fertonani ME
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